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LiveX AI × Sojitz Tech-Innovation
Sojitz Tech-Innovation (STech I), the core ICT company of the Sojitz Group, designed a new Executive Briefing Center (EBC) in Tokyo to showcase advanced technology to visiting enterprise leaders.
To set the tone from the moment guests arrived, STech I partnered with LiveX AI to deploy a life-size hologram with a Japanese-speaking AI avatar at the EBC entrance. The installation was selected for one reason: it could meet the bar of an executive environment—natural Japanese conversation, precise lip-sync, and a premium, human-like presence suitable for senior decision-makers.
It is a front-of-house, reputation-bearing deployment that sets the tone for high-value visitors to Sojitz’ headquarters.
An Executive Briefing Center is one of the highest-stakes physical spaces in enterprise technology:
STech wanted more than a screen or kiosk. They wanted a physical AI experience that could confidently stand in front of executives and customers as a symbol of where the company is headed.
A senior STech I leader first encountered LiveX AI’s physical avatar during Salesforce Dreamforce, demonstrated in a major enterprise ecosystem setting. Seeing the avatar operate live—handling real conversations with presence and realism—made the opportunity immediately clear.
The decision was made to bring that experience to Tokyo and anchor it inside the Executive Briefing Center on an accelerated timeline.
Why physical AI
“We see physical AI becoming a standard part of how enterprises welcome and engage customers. This installation shows what’s possible when language quality and human presence are treated as first-class requirements.”
Chisa Kuwada (Deputy General Manager, Corporate Management Division)
LiveX AI delivered its enterprise-grade physical AI deployment, designed specifically for executive-level, in-person interaction:
The avatar was installed in a high-visibility, front-of-house position, making it the first interaction visiting executives encounter—an intentional signal of confidence in the technology.
Executive-grade trust
“Placing a system at the front of our Executive Briefing Center means trusting it with our reputation. LiveX delivered a life-size AI avatar with Japanese communication quality, natural lip-sync, and a premium presence we felt comfortable showcasing to senior executives.”
Chisa Kuwada (Deputy General Manager, Corporate Management Division)
From purchase confirmation in late November to a live, on-site installation in Tokyo by mid-December, LiveX executed a full end-to-end deployment:
The EBC was able to host visiting leaders with the experience immediately.
Speed and execution
“What stood out was how quickly the team executed—from decision to a live installation in Tokyo—while still meeting the expectations of an executive environment.”
Chisa Kuwada (Deputy General Manager, Corporate Management Division)
STech now operates a state-of-the-art Executive Briefing Center featuring a physical AI installation they feel proud to place in front of their most important audiences.
The deployment demonstrates more than “AI.” It demonstrates physical AI—where language quality, presence, realism, and social comfort matter as much as technical capability.
Beyond the initial use case, the avatar serves as a reusable platform foundation. The same physical interface can evolve over time into guided demos, product showcases, industry-specific narratives, and new executive experiences without re-architecting the system.
