Monica Doubles Cancellation Deflection, Engages 10M User Base with LiveX AI

June 1st 2025.

Rimson Liu

Product Manager

“LiveX AI shifted our mindset—retention isn’t about discounts, but understanding needs, their AI identified friction we didn’t know existed, driving loyalty through solutions, not spam. We’re closing the gap between what we build and what users truly need. LiveX AI turned churn into our most strategic feedback channel.”

Executive Summary
Monica.im, the Parent Company of the Red-Hot Autonomous AI Agent Manus, Doubles Retention with LiveX AI

Monica.im, an AI productivity platform with 10M users, and the parent company of the highly popular autonomous AI agent Manus, faced rising cancellations despite rapid product innovation. To combat this, they integrated LiveX AI’s ChurnControl Agent in just 14 days.

The AI intercepts cancellations in real time, engaging users to resolve concerns, surface overlooked features, and offer tailored incentives. It also analyzes feedback to inform product, marketing, and support strategies.

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Results:

  • 2× cancellation deflection rate
  • Silent churn uncovered and addressed
  • Increased user loyalty and advocacy

Monica now uses LiveX to predict churn, align roadmaps with real user needs, and scale personalized retention—without added headcount.

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As Monica accelerated feature releases in the competitive AI assistant market, user retention lagged. Subscribers canceled soon after sign-up, undermining the platform’s value proposition. “Users weren’t sticking around long enough to see our AI’s full potential,” said Product Manager Rimson Liu. “We needed to turn cancellations into conversations.”

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The Solution: Real-Time AI Intervention with LiveX’s ChurnControl

In a 14-day integration, Monica deployed LiveX AI’s ChurnControl Agent—a proactive retention tool that activates when users initiate cancellation. The AI engages users in dynamic dialogue to address concerns, highlight underused features, and offer tailored incentives (e.g., discounts, personalized onboarding). Behind the scenes, the system anonymizes and analyzes feedback in real time, converting cancellations into actionable insights for product, marketing, and support teams.

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Results: Retention Reimagined with Monica’s 10M User Base

  • 2X Cancel Deflection Rate: High-value users retained, cutting the loss of revenue due to voluntary cancellation in half.
  • Silent Churn Eliminated: Real-time feedback uncovered pain points missed by traditional surveys.
  • Advocates Emerged: Resolved frustrations transformed skeptics into power users who now champion the platform.

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Long-Term Impact: Predictive Retention & Precision Growth
Monica now leverages LiveX AI’s data to:

  • Predict churn risks using sentiment analysis and usage patterns.
  • Align roadmaps with validated user priorities, slashing guesswork.
  • Personalize at scale, with AI-driven incentives that boost lifetime value.
“We’re closing the gap between what we build and what users truly need,” said Rimson. “LiveX turned churn into our most strategic feedback channel.”

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Results: Boosting Efficiency, Savings, and Customer Satisfaction

Why This Matters for SaaS Leaders

  • Retaining users is 5x cheaper than acquiring new ones.
  • 70% of churn signals are hidden in unstructured feedback.
  • AI-driven retention scales with your product—no added headcount.

Proven Outcomes in 14 Days

‍Results based on a 2-week POC. Individual outcomes may vary.

LiveX AI: Convert cancellations into loyalty. Transform feedback into growth.

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The future of Growth & Retention
starts here.

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