Toy Jensen Is Coming to Life Across GTC
At NVIDIA GTC 2026, one of the most recognizable figures in artificial intelligence will appear across the conference in an entirely new form.
LiveX is deploying 18 interactive AI hologram systems across the GTC campus featuring ‘Toy Jensen’, a digital human inspired by NVIDIA CEO Jensen Huang. Rather than living in a booth or demo station, these holograms will be distributed throughout the event environment, allowing thousands of attendees to encounter, speak with, and interact with the character throughout the week.
Visitors can ask questions, explore the conference, and even take selfies with the AI Jensen Huang hologram in real time.
With Jensen being one of the most iconic figures in AI, this activation offers a glimpse of how human-AI interaction is beginning to move beyond screens and into the real world.
Turning a Conference Into an Interactive Environment
Technology conferences have historically been organized around stages, booths, and presentations. Information flows primarily in one direction.
The Toy Jensen deployment introduces a different model.
Instead of concentrating the experience in a single location, LiveX is distributing AI holograms throughout the conference environment. As attendees move between sessions, workshops, and networking events, they encounter hologram agents along the way.
The result is a conference environment that becomes interactive and responsive, rather than static. In this new paradigm, AI interaction goes beyond the app or mobile device and instead becomes part of the event’s physical environment.
Instead of a single demo moment, the activation turns the entire conference into an environment where AI characters are part of the infrastructure.
Built on the NVIDIA AI Stack
The Toy Jensen deployment also showcases how conversational AI agents can operate in real-world environments using the NVIDIA ecosystem. As an NVIDIA partner building Physical AI agents for real-world customer interaction, LiveX will use the GTC activation to show leaders across retail, stadiums, airports, hotels, and live events state-of-the-art customer interaction stack for the AI era.
The LiveX platform runs on NVIDIA’s accelerated AI stack, including CUDA for GPU compute, TensorRT for optimized inference, NVIDIA Triton for model serving, and NVIDIA NIM microservices for scalable AI deployment. Models are trained and orchestrated using NVIDIA NeMo, while inference workloads run on A100 GPUs in the cloud and RTX 6000 GPUs in on-premise edge systems deployed alongside the hologram units.
This infrastructure allows each hologram to deliver real-time conversational interaction, animation, and avatar rendering, creating a digital human that feels responsive and present in the physical environment rather than confined to a screen.
From Digital AI to Physical AI
It is important to know that the LiveX GTC activation is part of a broader industry shift towards physical AI as the biggest growth area in tech. Earlier this year, NVIDIA CEO Jensen Huang described Physical AI as the next major opportunity for the industry, and LiveX was chosen to help bring that opportunity to life.
While the Toy Jensen activation is taking place at a technology conference, the underlying model extends far beyond events.
AI agents deployed in physical environments can guide visitors, answer questions, provide product recommendations, and assist customers in real time.
The same systems can operate across retail stores, airports, stadiums, and digital channels, and LiveX is building the platform that makes those interactions possible.
By establishing a human-AI interface across physical environments and digital channels, LiveX enables brands to guide customers from discovery to decision through natural, conversational interaction.
The Face of AI
At GTC 2026, Toy Jensen offers a glimpse of how AI is starting to appear in everyday environments. Not as a tool hidden inside an application. But as an interactive presence embedded in the spaces where people gather, explore, and make decisions.
As brands accelerate the adoption of AI agents across physical and digital channels, the interface between humans and machines will increasingly look and behave like another person in the room. That is the future LiveX is building for B2C brands, and we are thrilled to give the tech world a live demo at GTC.