How Fotor Transformed Free Trial Conversions & Revenue with LiveX AI

Written by
John Doe
Published on
March 10, 2025
Grow Your Business with LiveX AI
Book a Demo

Table of Contents

Executive Summary

‍

Fotor, a leading AI-powered photo editing platform, faced two major challenges in retaining users and driving long-term revenue growth. While the platform continued to attract new users, converting free trial users into paying subscribers and reducing overall churn remained critical issues. Without a proactive strategy, too many users canceled before subscribing or failed to continue their subscriptions, leading to lost revenue opportunities.

  • 3X Increase in Trial Conversion: More free trial users upgraded to paid plans, driving long-term revenue.
  • 2X Churn Deflection Rate: AI-driven engagement successfully retained twice as many users before they canceled.
  • Data-Driven Retention Strategies: Insights helped Fotor optimize user engagement and reduce churn over time.
  • Higher Customer Satisfation: Users instantly accessed Fotor’s vast library of videos, & guides, improving their experience.

By implementing LiveX AI ChurnControl, Fotor transformed its retention strategy, ensuring stronger user loyalty, higher conversions, and sustained revenue growth.

About Fotor

Fotor is a leading AI-powered online photo editing and graphic design platform, established in 2012. With millions of users worldwide, Fotor empowers individuals and businesses with intuitive, powerful tools to create stunning visual content. From AI-enhanced photo editing and background removal to AI-generated designs, Fotor provides a seamless experience for professionals and casual users alike.

Fotor has achieved massive success, growing into a global leader in AI-powered design. But like many SaaS businesses today, retention is a key driver of long-term growth.

The Importance of Retention in SaaS Growth

While acquiring new users is essential, retaining existing customers is what fuels scalable and sustainable revenue growth. Studies show that even a small increase in retention can lead to significantly higher profits—it’s more cost-effective to retain an existing customer than to acquire a new one.

For SaaS businesses, retention isn’t just about keeping customers—it’s about maximizing lifetime value, reducing churn, and turning free trial users into long-term subscribers. Without a strong retention strategy, companies risk losing potential revenue before users even get a chance to fully experience the product.

Fotor recognized that improving retention was not just an opportunity—it was a necessity for maintaining momentum and sustaining growth.

The Challenge

Fotor’s free trial program brought in a high volume of users, reflecting strong interest in its AI-powered tools. However, like many SaaS businesses, converting trial users into long-term subscribers required a strategic approach. While users explored the platform, some did not fully engage with key features, meaning they didn’t always recognize the full value of Fotor’s advanced AI editing capabilities. A proactive retention strategy was essential to help users discover the benefits that would make them stay beyond their trial period.

For subscription-based businesses, ongoing engagement is just as important as acquisition. Even after converting to a paid plan, users need continued value reinforcement to keep them engaged over time. Without timely, personalized interactions, some subscribers may pause or cancel their plans, believing they have used the product to its full potential or not realizing how new features could enhance their experience. Ensuring that users stay engaged throughout their journey is a key factor in maximizing long-term revenue growth.

While traditional retention efforts like email follow-ups and discounts can be helpful, proactive, real-time engagement has proven to be far more effective in reinforcing value and increasing renewals. Fotor sought a smarter, AI-driven approach—one that could anticipate user needs, offer personalized interactions at key moments, and create a seamless experience that encourages continued engagement. By implementing a proactive retention strategy, Fotor aimed to enhance user satisfaction, increase conversions, and drive sustainable growth.

The Solution: LiveX AI ChurnControl

Fotor integrated LiveX AI ChurnControl, an advanced AI-powered customer retention solution designed to increase free trial conversions, retain existing customers, and drive long-term revenue growth. ChurnControl ensures that users receive real-time, personalized engagement, while also providing valuable insights into customer behavior and making Fotor’s extensive knowledge base easily accessible to users when they need it most.

  • Immediate Engagement to Convert or Retain Users – LiveX AI ChurnControl intervenes at critical moments, whether a user is about to cancel their trial, downgrade their plan, or express hesitation. By delivering personalized messages, highlighting key features, and offering incentives, the AI deflects cancellations and increases trial-to-paid conversions—keeping more users engaged with Fotor’s full capabilities.
  • Data-Driven Insights for Long-Term Growth – Beyond immediate conversions, ChurnControl provides Fotor with in-depth analytics on why customers leave or hesitate to upgrade. These insights allow Fotor to continuously refine its retention strategies, optimize onboarding experiences, and proactively address customer concerns before they escalate into churn. This data-driven approach helps shape long-term product and business decisions, leading to sustainable growth.
  • Instant Access to Fotor’s Vast Knowledge Base – ChurnControl makes it effortless for users to access Fotor’s extensive library of videos, guides, tutorials, and FAQs, ensuring they quickly find solutions and unlock the platform’s full value. Instead of getting stuck or frustrated, users immediately receive relevant, easy-to-understand information, keeping them engaged and reducing the likelihood of churn.

With LiveX AI ChurnControl, Fotor now has an intelligent, proactive system that increases trial conversions, enhances customer retention, and fuels long-term success—all while providing users with the support and knowledge they need, exactly when they need it.

Results: A Game-Changer in Retention & Revenue Growth

  1. 3X Increase in Trial Conversions – A significant number of users engaged with Fotor’s free trial but never converted to paid plans. LiveX AI ChurnControl proactively engaged these users, highlighting valuable features and offering personalized incentives, leading to a fivefold increase in trial-to-paid conversions.
  2. 2X Improvement in Churn Deflection Rate – Beyond trial conversions, Fotor also wanted to improve churn rates at renewals. LiveX AI ChurnControl intervened at key cancellation moments, addressing objections, reinforcing value, and successfully convincing twice as many users to stay compared to previous retention strategies.
  3. Significant Growth in Subscription Revenue – By increasing trial conversions and decreasing churn, Fotor saw a substantial increase in  revenue, driving long-term growth.

Why AI-Powered Retention is Essential for SaaS Growth

For SaaS companies like Fotor, acquiring new users isn’t enough—long-term success depends on keeping them engaged and subscribed.

By implementing LiveX AI ChurnControl, Fotor ensured that every potential trial cancellaton or churn event became an opportunity to re-engage users, reinforce value, and drive sustainable revenue growth.

FAQs

Find answers to commonly asked questions about our AI Support Agent.

Contact Us
What is LiveX AI?

LiveX AI is the human-like AI agents that help B2C and DTC businesses improve customer retention, drive revenue growth, and reduce support costs. Designed to feel like a seamless extension of your brand, LiveX AI agents engage users across chat, voice, email, and search—resolving issues, boosting conversions, and proactively preventing churn. With AI agents that can improve customer retention by up to 35%, achieve self-service rates of up to 90%, and deliver actionable insights to enhance the customer experience, LiveX empowers businesses to scale efficiently while increasing loyalty and lifetime value across every channel.

‍

What is an AI Agent, and how does LiveX AI fit this role?

An AI Agent is an intelligent, human-like virtual assistant powered by Generative AI that can both communicate naturally and take action on behalf of customers. Unlike traditional chatbots, AI agents are agentic—they can perform real tasks such as processing cancellations, updating accounts, recovering carts, and guiding purchasing decisions. This creates seamless, proactive experiences that improve customer retention and satisfaction.

‍

LiveX AI is built to be the best fit for this role.

Our human-like AI agents help B2C and DTC brands improve retention, drive revenue, and reduce support costs by engaging customers across chat, voice, email, and search. By combining empathetic communication with real action, LiveX AI empowers businesses to build loyalty, prevent churn, and grow—without adding headcount.

‍

Can LiveX AI be used as an AI customer support tool?

Absolutely. LiveX AI provides human-like AI agents that help B2C and DTC businesses improve customer retention, boost revenue, and scale support—turning customer experience into a driver of growth.

‍

By delivering fast, personalized assistance across chat, voice, search, and QR, LiveX AI resolves issues in real time, reduces friction, and keeps customers engaged.

Unlike traditional AI support tools, LiveX AI goes beyond answering questions—it proactively prevents churn, recovers revenue, and builds loyalty. Businesses using LiveX have achieved up to 35% improvement in retention and 90%+ self-service resolution rates, helping them grow while reducing costs.

‍

What if I sell through a 3rd party? Can LiveX AI help me?

Absolutely. LiveX AI helps businesses improve customer retention, build loyalty, and drive growth—even when you don’t control the point of sale.

‍

With QR codes placed on packaging, inserts, or marketing materials, you can create a direct connection to human-like AI agents that engage customers instantly through chat, voice, or search.

‍

Whether it’s providing product education, troubleshooting, or post-purchase support, LiveX AI ensures every customer receives fast, personalized assistance—turning one-time buyers into repeat customers.

‍

By owning the post-purchase experience, you can reduce returns, improve satisfaction, and strengthen retention, no matter where the initial sale happens.

Is LiveX AI integrated with popular leading platforms?

Yes. LiveX AI seamlessly integrates with the platforms your business already relies on—making it easy to deploy human-like AI agents without disrupting your existing workflows.

‍

We integrate with leading systems like Zendesk, Intercom, Shopify, HubSpot, Salesforce, and Google Cloud, allowing your AI agents to work across support, retention, and sales functions. LiveX AI also offers dedicated apps for platforms like Intercom, Shopify, and Google Cloud, making setup fast and effortless.

‍

For businesses searching for AI agent solutions that work within their current tech stack, LiveX AI is designed to fit right in—enhancing customer experience, retention, and revenue growth without requiring costly overhauls.

Whether you're managing customer support, retention, onboarding, or commerce, LiveX AI integrates where you need it most—so your team can scale with AI while keeping full control over tools and data.

‍

What benefits does LiveX AI offer over traditional support methods?

LiveX AI helps B2C and DTC businesses improve customer retention, boost revenue, and reduce support costs—delivering benefits that go far beyond traditional customer support methods.

‍

Unlike static chatbots or ticketing systems, LiveX AI provides human-like AI agents that can both communicate and take action—resolving issues, preventing churn, and guiding purchasing decisions in real time. By combining empathy, personalization, and automation, LiveX AI turns customer experience into a true growth engine.

‍

Key Benefits Include:

  • Up to 35% Churn Reduction: Proactively engage at-risk customers to prevent cancellations and lost revenue.
  • Up to 90% Self-Service Resolution: Empower customers to solve issues instantly, reducing human workload and costs.
  • Real-Time Personalization: Tailor every interaction to customer behavior, history, and intent—at scale.
  • Proactive Retention & Growth: Predict churn, recover revenue, and drive repeat purchases through intelligent interventions.
  • Omnichannel Engagement: Reach customers wherever they are—chat, voice, email, search, or QR code—without disruption.
  • Fast Deployment: Go live in days, not months, with no complex engineering required.
  • Actionable Customer Insights: Gain real-time visibility into behavior trends, churn signals, and satisfaction drivers.

Why should I use LiveX AI over other AI solutions?

Most AI solutions on the market are built to deflect customers, not delight them—resulting in frustrating experiences that damage trust, hurt retention, and often push customers to demand a human.

They’re static, limited, and ultimately leave both customers and businesses unsatisfied.

LiveX AI is different.

‍

‍

We provide human-like AI agents that customers actually want to engage with because the experience is so natural, fast, and helpful.

Our agents don’t just answer questions—they take real action: resolving issues, preventing churn, and guiding customers toward successful outcomes in real time.

‍

‍

By improving retention by up to 35%, achieving 90%+ self-service rates, and delivering personalized, brand-aligned interactions, LiveX AI transforms customer experience from a cost center into a true growth engine.

With enterprise-grade reliability, security compliance (SOC2, HIPAA, GDPR), and omnichannel support across chat, voice, search, and QR, LiveX is the production-ready AI solution built to scale—and to strengthen customer loyalty at every touchpoint.

How does LiveX AI change how a business can interact with their customers?

LiveX AI gives businesses the modern customer engagement layer they need to meet today’s consumer expectations—before AI-native competitors leave them behind.



Powered by human-like AI agents, LiveX enables businesses to deliver personalized, real-time interactions across every channel—chat, voice, search, and QR—ensuring customers feel supported, valued, and heard.

Instead of relying on outdated support models that frustrate customers or slow down service, LiveX AI automates routine interactions, proactively prevents churn, and provides fast, empathetic assistance that strengthens loyalty.



With the ability to reduce churn by up to 35% and achieve 90%+ self-service resolution, businesses can improve retention, scale without added cost, and create the kind of customer experience that today’s market demands.

‍
The future of customer interaction is already here—LiveX helps businesses step into it.

How does LiveX AI Customer Support Improve User Engagement?

LiveX AI transforms customer support into a powerful driver of engagement, satisfaction, and loyalty—by delivering instant, human-like assistance across every channel.


Today’s consumers expect fast, effortless experiences. When they don’t get them, frustration grows, loyalty fades, and churn increases. LiveX AI changes that by making support seamless, proactive, and actually enjoyable—keeping customers connected to your brand.

‍

Key Benefits:

  • Instant, Accurate Answers: Human-like AI agents resolve questions and issues in real time across chat, voice, search, and QR.
  • Effortless, Engaging Experiences: Conversational AI avatars provide natural, brand-aligned support that customers prefer to use.
  • Omnichannel Availability: Help is always within reach—anytime, anywhere, across channels.
  • Higher Satisfaction, Greater Loyalty: Fast, effective support reduces friction, strengthens retention, and boosts long-term customer value.
How does LiveX AI help human / live agents and cut support costs?

LiveX AI empowers customer service teams by combining human-like AI agents with real-time agent assist tools that reduce support costs while driving growth and improving customer retention.



Unlike traditional AI solutions that focus only on deflection, LiveX AI is designed to support both your customers and your live agents—creating a seamless, scalable support experience that strengthens loyalty and revenue over time.

By automating routine tasks like email summaries, internal note creation, and common inquiries, LiveX AI reduces ticket volume, minimizes handle times, and frees your human agents to focus on complex, high-value interactions.



With real-time AI prompts, suggested responses, and natural language understanding, agents resolve issues faster and more confidently—while the system continuously learns and adapts to your business needs.

‍

Can LiveX AI scale easily and continuously improve?

LiveX AI is built to scale with your business—helping you grow efficiently while continuously improving customer retention, satisfaction, and support outcomes.

‍

‍Unlike rigid point solutions, LiveX combines human-like AI agents with enterprise-grade flexibility, making it easy to expand across new products, markets, and customer touchpoints without sacrificing quality.As your business evolves, LiveX AI learns and adapts in real time—refining its knowledge, improving responses, and proactively addressing new challenges. Our flexible workflows and seamless integrations ensure that your AI agents stay aligned with your brand, processes, and growth goals at every stage.

‍

By reducing support costs, increasing automation, and driving customer loyalty, LiveX AI is uniquely positioned to help you scale efficiently—delivering the modern, human-like engagement today’s consumers expect, without the overhead.

What is an AI Assistant and how can it improve my business?

An AI Assistant is an intelligent virtual team member that interacts with customers in a personalized, human-like way—resolving issues, answering questions, and driving engagement in real time.

‍

‍Unlike traditional bots or static tools, LiveX AI’s human-like AI Agents go beyond deflection to actively improve customer retention, satisfaction, and revenue growth.

‍

‍By delivering fast, consistent, and empathetic support across chat, voice, email, and search, LiveX AI helps businesses:

‍

  • Reduce churn and increase loyalty through proactive, high-quality interactions
  • Lower support costs by automating routine tasks and empowering self-service
  • Boost customer satisfaction and lifetime value with personalized, always-on engagement
    ‍

With actionable insights and continuous learning, LiveX AI becomes a key driver of both operational efficiency and business growth—helping you meet the expectations of today’s consumers while preparing for tomorrow.